About KOHLA
Guided by Tradition.
OUR ROOTS AS OUR GUIDE.
Our origins are more than history—they are our attitude. Since 1932, the mountains have been our companion—as our working environment, source of inspiration, and habitat. What began as a Tyrolean sports retailer has developed over generations into a brand for functional, honest, and durable equipment. We have continuously evolved – yet never strayed from what defines us: clarity, reliability, and closeness to nature. This connection to alpine culture, craftsmanship, and the region is not a look back, but a path forward. It shows us what matters: quality, responsibility, and respect for people and nature. Our new motto, “Guided by Tradition,” sums it up perfectly: we are guided by our roots—not out of nostalgia, but out of conviction. Our tradition is the compass that guides us to create equipment that people can trust—every step of their adventure.
What drives us
Our core competencies at a glance
Tradition & experience
Deeply rooted in the Alps, we draw on our history – not as a retrospective, but as a compass for sustainable products with alpine authenticity. We create equipment that connects all generations and promotes experiences for families and communities.
Quality & durability
For almost 100 years, we have been developing equipment that delivers what it promises – reliable, robust and ready for any adventure. Whether in everyday life or on the mountain: our equipment stands for safety, trust and consistency – in any weather, on any trail.
Authenticity & Mindfulness
We stand for genuine, unpretentious experiences of nature – without staging. KOHLA shows the outdoors as it is: honest, minimalist and close to people. We promote a desire for outdoor adventure with respect for people and nature – always with high standards, joy and mindfulness.
Functionality & clarity
Our products are reduced to the essentials – well thoughtout, practical and without frills. Design follows function, not trends. KOHLA products do not take centre stage, they accompany. Discreet in design, reliable in use – they support the experience instead of dominating it.
Sustainability
We take responsibility for the nature that inspires us and act consistently in an environmentally conscious manner – in our products, processes and partnerships. We manufacture at our site in Tyrol using certified processes and are open to