Brutal Local – Our answer to tomorrow. 

Brutal Local isn’t just a marketing slogan – it’s our promise. If it says Tirol on it, it’s made in Tirol. Because we know that true responsibility starts at a local level. Over 80 per cent of our products are developed, tested and manufactured in Tirol – from the initial idea right through to the finished product.
What sets a product apart according to our Brutal Local criteria:

• 90% of value added in Austria Almost the entire product is made in Austria.
  
  
• 100% traceable supply chain – Every component is fully traceable.
  
  
• Highest production standards. Quality you can rely on – in accordance with Austrian legal standards.
  
  
• Full-time jobs all year round We create secure jobs in the region.
  
  
• NOS – availability all year round Products available whenever they’re needed. 

Brutal Local is our ethos. And we invite you to be part of it.